Introduction

Information for art dealers

Phone
Email
Retail prices
Art Print Shipping Rates
Rush fees
More notes about shipping fees
Custom Prints
Dealers wanted
Address
Replacement Biographies
Initial Painting Quotes are Subject to Change



Phone

To order by phone, call (604) 985-4262.


Email

To email, click on the Tony Max logo below.

New dealers are welcome. Comments, suggestions and questions are also welcome.


Retail prices

The prices shown on the Web site are retail prices.


Unstretched Canvas Giclee Shipping Rates For Southwestern British Columbia

Orders over $250...........$12

Orders between $176 and $250...........$15

Orders between $93 and $175...........$18

 



Stretched Canvas Giclee Shipping Rates
Contact me for a quote.

Rush Fees
Orders that must be received by the gallery in less than three weeks (when I don't have the desired print in stock) may be subject to a rush fee if I don't have the print you want in stock (depending on what stage my print production schedule is at).

I need to charge rush fees to keep my prices low and to promote efficiency.  If I print only one print at a time, it takes extra time and money for cleaning the printer nozzles and extra varnish. 

And printing one print at a time requires much more use of varnish.  This is a case of economy of scale; the more prints I can print at one time, the less that the cost of production becomes.  This is a basic rule of economics that every business person should know.

This basic principle of economic production – called "economy of scale" is even taught in some High schools, yet I've had various angry gallery dealers complain despite my explanation of my policy on rush fees, which shows how unreasonable, small-minded and uneducated some of the gallery owners are – not understanding and taking into account basic principles of economic production even after explained economy of scale to them.

And of course there are millions of other businesses that charge rush fees, sometimes amounting to hundreds of dollars per shipment, so if other businesses charge those fees, them artists may also do so.

Some art dealers have scolded me, using the argument that none of the other artists they deal with charge rush fees. That is a false argument because the other artists
should charge rush fees if providing their products very quickly causes their businesses to be less efficient, because loss of efficiency means loss of revenue.  Most artists are not very business-like and that's part of the reason they're not very successful. 

So when art dealers angrily criticize me for charging rush fees, they're implying that I should model my business after the other artists who are not running their businesses in an efficient and business-like fashion.

Also, when I must devote extra time to producing a particular order quickly for a customer, it takes my time away from other aspects of the business which would increase my profit, such as creating new art and adding new images to my portfolio. 

When I use my time inefficiently, it means I have fewer images available and fewer images in my portfolio.  That reduces not only my own income, but also the income of the art dealers representing my art.  But none of the art dealers who have complained angrily about me charging rush fees saw the big picture by thinking this through; they only thought about their  own short-term income.   (The same principle applies to the various complaints I've had from some of my art dealers about me charging for deliveries, by the way.)

Also, costs of production are supposed to be passed on the the consumer. That, too, is a basic business principle which some art dealers I've dealt with haven't understood and considered. 


Notes about shipping fees
I've had a number of complaints from some of my dealers about my shipping and/or delivery fees.

Those complaints are unjustified.

My art dealers handle delicate art, yet the complainers are apparently unaware that shipping art requires extra care and work.

The complaints are also hypocritical because the art dealers themselves charge their customers for shipping or deliver of art.

I've also had angry art dealers complain that I mustn't charge for shipping or delivery because the other artists whose art they represent don't charge the galleries for shipping. This rationale is also an unjustified criticism. Shipping and delivery costs me time and labor, and businesses are supposed to pass on their costs to the consumers. Not charging for shipping is not being business-like. So when art gallery owners criticize me for having shipping fees, they're criticizing me for being business-like and taking advantage of the lack of business skills practised by the other artists.

Also, even multi-milion-dollar companies such as Staples charges for shipping for orders below $50, and Amazon – also one of the world's biggest companies – charges for some of its shipping.  I am running a small, one-man company, so if the biggest companies on the world charge shipping (or at least sliding scale shipping), why shouldn't I?  I don't have the massive economy of scale that can make free shipping feasible for those multi-national giants.

Also, the large companies that sell art on the Internet, such as Art.com and Allposters.com also charge for much of their shipping of art to retail customers and to art galleries.   

In addition, charging for shipping encourages some of the local art dealers in Vancouver to be efficient, by picking up their orders from my studio while they're on their way to work, which some of them do, since they also live on Vancouver's North Shore.

And having a sliding scale for my shipping also encourages dealers to order in bigger quantities, as they get a price break for bigger orders.  That is also a policy of millions of other companies and it encourages efficiencies of purchasing.

Another justification for my shipping and delivery fees is that my art prices are lower than most of my competitors. I did a survey of ten other prominent British Columbian artists and found that my prices were about 50 percent lower than theirs. So of course the other artists can afford to offer free shipping because they're charging so much more for their art

Another point of justification is that either a) the other artists who don't charge for shipping have embedded their shipping costs in the price of their art or b) they're not business-like because they're willing to travel to the gallery to deliver very small orders which aren't worth much money or to have the item shipped for free.  This second scenario promotes inefficiency for the artist and is therefore unprofessional.  If the price of shipping is embedded in the price of the art, there's no incentive for the gallery owners to buy in larger quantities or to travel to the artists' studio to pick up the art and thereby avoid being charged the delivery or shipping fee.  So when gallery owners compare me negatively to artist that don't charge shipping or delivery fees, they're in fact criticizing me for being business-like, efficient and professional.

In addition, when gallery owners complain about my delivery fees, I ask them, "Do you have time to come to my studio to pick up your order and thereby avoid being charged the shipping fee?"  Usually their answer is "no".  Therefore, what they imply is that their time (for picking up the order) is precious, whereas they consider my time (to deliver the order) to be of no importance.  That attitude, unfortunately, is too common among gallery owners and is one of the many reasons that so many artists have low opinions of gallery owners for being self-centered, small-minded and unfair.. 

It can take me three hours – sometime more – to deliver an order and get back to my studio.  I need to charge for my time because I'm running a business – not a charity.


Custom Orders
When customers order custom prints, an extra fee is applied to cover the extra costs.

Special projects from one-time dealers involving multiple prints and requiring extra services such as custom quotes and multiple changes to quotes and shipping also are subject to at least an extra ten percent.   By one-time dealers I mean companies such as art consultants or corporations that are likely to order only once.


Dealers Wanted
Please contact me, using the phone number or email address above.


Cheque Payment name and address
Please make cheques or money orders payable to:
Tony Max or Tony Max Art

The mailing address is:
144 West 20th Street
Suite 310
North Vancouver, British Columbia
Canada
V7M 1Y4


Replacement fees for certificate/biographies and/or biographies
Please mail a $5 cheque or money order (plus 12 percent for the Harmonized Sales Tax for customers in Canada) to replace lost or damaged certificates of authenticity/biographies or to receive an artist biography.

The money helps to defray the costs of postage, handling and printing of the fade-resistant, giclee-quality certificate/biographies and biographies.

Please note that a certificate/biography is already included with every limited edition print that I sell. 

A few of my dealers have been irresponsible by repeatedly asking me to replace the certificate/biographies I gave them with their print orders, because they were sloppy by repeatedly misplacing or damaging the certificates.  Re-printing certificates, filling them out a second time and mailing them costs me time and money, and I shouldn't be held responsible for dealers' irresponsibility and carelessness. I'm running a business, not a charity, so I need to act accordingly.

If you ask other businesses to replace certificates and mail them to and expect those services for free, most of them would similarly charge you for that, or – more likely – they would simply refuse your request and instead tell you to buy a replacement product, which would come with it's own certificate.

One, particular gallery requested free replacement certificate/biographies and to have them mailed to her for free several times because she and/or her staff carelessly misplaced the certificates I had provided with my prints.  After a time I realized that my continual acquiescing to her requests meant that the problem would continue and that I was the one who had to keep on spending time and money to pay for the gallery manager's and her staff's carelessness.  Once i made it clear that I'd charge for any further replacement costs, the requests for replacements stopped.  (Sometimes making people pay for their mistakes is the only way to get them to take responsibility for their actions.)


Initial, Rough Painting Quotes are Subject to Change

Prices I quote in person, by phone, email and prices on the Web site are subject to change.


The longer the time that lapses between a quote being given and a follow-up, the more likely it is that circumstances will change, making it more likely that I will want to change the price of my art.


For example, I have occasionally given painting prices to people when the painting was still at my studio. Sometimes the painting wasn't yet finished and the painting's availability and price hadn't yet been added to this Web site or my catalogue. Obviously, in that case, I may want to charge more for the painting if I feel that I've significantly improved a painting since giving a quote for that piece.


Some people fail to distinguish between a preliminary estimate and the final quote, and don't make an allowance for changing circumstances and/or don't give me sufficient time to finalize the price.


"There is no decision I hate making more," wrote artist Angela Fehr, "than what to price my paintings, and to do it on the spot is a sure recipe for disaster!"


Some people expect me to spontaneously come up with prices for my paintings in person or during a phone conversation. Then those people become angry if I want to charge higher prices for the paintings than the prices originally quoted. They expect me to maintain the initial quotes, even though they haven't given me sufficient time to reflect on those quotes, and even though I said that the prices given are approximate, tentative estimates.


Quoting is a difficult task that requires rumination about all aspects of the job, and the customer should know that the prices given in a preliminary, rough quote may be lower than the prices given in a final quote.


Of course, sometimes final quotes are lower than preliminary quotes, but no one complains in such instances. They only sometimes complain when final quotes are higher than preliminary quotes.

"Moody Light": Paintings with lots of subtleties and smooth blending require more work.

There are many considerations to take into account when determining the price of a painting, so naturally those complex and sometimes conflicting factors need to be carefully weighed before I come up with a firm price. I've come up with a list of factors that influence the price of consigned paintings at galleries. Those factors are:

* the complexity of the image.
* the degree of subtle differences among colors. (Paintings with lots of subtleties of similar colors – such as
"Moody Light" – require more work.)
* the degree of smooth blending of colors. (Paintings that have much blending of smooth colors – such as
"Moody Light" – require more work.)
* the size of the painting.
* how marketable I think the painting is.
* the cost incurred. (The average cost of materials, scanning and transportation of each painting is about $400.)
* the commission percentage of the gallery, if I've contract with a gallery to be my sales representative for that painting.
* the amount of money I'm getting for paintings of similar quality at other galleries.
* the level of sales of the corresponding art prints. (The price of the painting is tied to the level of demand for the corresponding art prints.)
* the current market conditions.
* the length of time that the painting has been on the market.
* the willingness and availability of other galleries to take the painting on consignment.
* the prices charged for the art of artists of similar stature.



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Introduction